Digital fundraising is the process of raising funds online through various channels and platforms, such as websites, social media, email, mobile apps, and more. Digital fundraising requires a strategic use of technology to optimize the donor experience, increase engagement, and measure impact. But what are the basic MarTech tools that any digital fundraising agency needs to start their online fundraising journey? Here are some of the essential ones: A website : A website is the foundation of any digital fundraising campaign. It should be user-friendly, mobile-responsive, secure, and optimized for conversions. A website should also showcase the agency’s mission, vision, values, impact stories, and ways to get involved. A website can be built using various platforms and tools, such as WordPress, Squarespace, Wix, or Shopify. A CRM system : A CRM (customer relationship management) system is software that helps manage and organize the agency’s contacts, donors, prospects, and supporters. A...